Blurbs Logo

Learn about how these Audience Data & Enhancement vendors stack up against each other by checking out our blurbs, claims, and case studies.

krateo.ai
Full Blurb
Krateo
"Identify, score, activate anonymous website visitors easily."
Focused on Customer Data Infrastructure & Identity Resolution, Audience Targeting & Data Activation and Predictive Analytics & AI-Based Consumer Insights .
Krateo AI streamlines how marketers convert site visitors into prospects. It uncovers who’s browsing, evaluates their interest levels, and seamlessly integrates high-potential leads into marketing workflows. Less guesswork, more engagement. Ideal for modern marketers juggling priorities in an ever-shifting digital landscape.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Financial Services
Education
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Only CCPA
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Email support
Self-service knowledge base
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Consumer Messaging
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Identify anonymous visitors
Krateo AI claims that they can identify up to 25x more anonymous website visitors by email instantly compared to traditional methods.
Match emails with data
Krateo AI claims that they can match emails with 1st party data for privacy compliance and more personalized marketing campaigns.
Analyze audience segments
Krateo AI claims that they can analyze audience segments by site behavior and campaign performance using AI modeling.
rudderstack.com
Full Blurb
Rudderstack
"Connect customer data with privacy controls."
Focused on Customer Data Infrastructure & Identity Resolution and Predictive Analytics & AI-Based Consumer Insights .
RudderStack helps marketers unify and protect their data. It lets you capture and analyze customer behavior in real time, ensuring robust privacy controls. By seamlessly integrating data sources without storing any themselves, it delivers insights directly to marketing tools, enabling personalized campaigns without compromising compliance.
Centralized data integration
RudderStack claims that it eliminates expensive data wrangling by centralizing data collection and integration across all sources.
Real-time data activation
RudderStack claims that it provides real-time activation of customer data by syncing insights directly to business tools.
Compliance and compatibility
RudderStack claims that it simplifies compliance for GDPR, CCPA, and HIPAA while offering an open architecture for scalability.