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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

bonsaidata.io
Full Blurb
Bonsai
"Leverages first-party data for marketing insights."
Focused on Incrementality, Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) .
Overstory helps marketers understand which channels actually drive sales by providing a single view of marketing interactions. It uses incrementality modeling and automated buying algorithms to clarify which efforts contribute to success. This approach ensures more accurate performance measurement and improved customer acquisition strategies in a fast-changing environment.
Unified Data Insight
Bonsai Data Solutions claims that Overstory provides a single, unified view of marketing interactions leading to sales.
First-Party Measurement
Bonsai Data Solutions claims that Overstory leverages first-party data to enhance marketing measurement and growth.
Easy Integration
Bonsai Data Solutions claims that Overstory easily integrates with 40+ standard marketing platforms and services.
marketdial.com
Full Blurb
MarketDial
"Optimize retail decisions through data-driven testing."
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MarketDial helps marketers run controlled experiments to predict the outcomes of strategic decisions before full-scale implementation. It centers on testing small-scale innovations to prevent costly mistakes, effectively turning data insights into action. This approach provides a competitive edge in retail operations by clarifying which innovations offer real value.
Test before full rollout
MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.
High return on investment
MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.
Time-saving automation tools
MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.