Blurbs
comparison of Claritas and WorkMagic
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Claritas and WorkMagic
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Claritas
"Connect data into unified customer portraits."
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Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
WorkMagic
"Automates data-driven marketing campaigns for growth."
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WorkMagic helps marketers streamline their data processes to drive growth. It takes a scientific approach to automate marketing campaigns using extensive data analysis. This means marketers can focus on strategic decisions while the platform handles the gnarly data grunt work. It’s about making marketing more manageable and measurable.