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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

claritas.com
Full Blurb
Claritas
"Connect data into unified customer portraits."
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Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
go-peq.com
Full Blurb
Peq
"Optimize spend by analyzing sales-impacting actions."
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This solution assesses which marketing actions boost sales most effectively, guiding where to allocate your marketing budget efficiently. Utilizing AI, it compares different efforts' impacts, simplifying decision-making across marketing channels like retail media, digital, trade, and brand marketing. The platform is user-friendly, requiring no extensive training, and is accessible via a website login, providing data on demand.
Simplifies budget allocation decisions
PÄ“q claims that their platform identifies the best marketing activations, removing guesswork from budget allocation.
User-friendly platform access
PÄ“q claims that their platform requires no downloads and is accessible anytime, anywhere for easy data access.
AI-driven performance comparison
PÄ“q claims that their platform uses AI to compare retail sales data, enabling precise performance evaluation.