Blurbs Logo

Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

samba.tv
Full Blurb
Samba TV
"Transforms TV viewership data for advertising insights."
Focused on CTV Measurement .
Samba TV collects extensive smart TV viewing data globally. This helps advertisers understand their audience better. With advanced measurement tech, they offer precise audience insights. Marketers can target ads more accurately and measure campaigns effectively. Privacy options ensure viewer data is responsibly managed, maintaining compliance with privacy laws.
Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.
go-peq.com
Full Blurb
Peq
"Optimize spend by analyzing sales-impacting actions."
.
This solution assesses which marketing actions boost sales most effectively, guiding where to allocate your marketing budget efficiently. Utilizing AI, it compares different efforts' impacts, simplifying decision-making across marketing channels like retail media, digital, trade, and brand marketing. The platform is user-friendly, requiring no extensive training, and is accessible via a website login, providing data on demand.
Simplifies budget allocation decisions
PÄ“q claims that their platform identifies the best marketing activations, removing guesswork from budget allocation.
User-friendly platform access
PÄ“q claims that their platform requires no downloads and is accessible anytime, anywhere for easy data access.
AI-driven performance comparison
PÄ“q claims that their platform uses AI to compare retail sales data, enabling precise performance evaluation.