Blurbs Logo

Comparison Backstroke vs. Routee Email Marketing (ESP) Vendor Comparison

Backstroke and Routee are Email Marketing (ESP) vendors.

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

routee.net
Routee Automate omnichannel marketing communication for businesses. They have no reported specialities.

Backstroke or Routee?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.

Routee

"Automate omnichannel marketing communication for businesses."
Focused on .
Routee offers a platform for marketers to streamline their communication channels. With a strong focus on SMS, email, voice, and messaging apps, it enables businesses to execute personalized and automated campaigns. This platform supports scalable API integration, providing real-time analytics to refine customer engagement strategies.

Key Features & Benefits

Boosts marketing efficiency
Routee claims that its intelligent omnichannel platform optimizes marketing campaigns, increases visitors, and improves lead generation.
Ensures robust security
Routee claims that it provides world-class security tools for customer trust and message safety with strong two-factor authentication.
Enhances user engagement
Routee claims that its automated marketing services help create personalized communications to increase sales by 183%.
Compare all Email Marketing (ESP) Vendors Head-to-Head